Former Manchester United and Real Madrid football star Cristiano Ronaldo, who now plays for Saudi football club Al-Nassr FC, has been spotted in a new advertising campaign alongside his partner Georgina Rodríguez for AROYA Cruises, the Arabian cruise line owned by Cruise Saudi, a PIF-funded company.
The digital campaign has been launched on Cristiano Ronaldo’s and Georgina Rodríguez’s respective Instagram channels, in collaboration with AROYA Cruises, following a series of teasers. Using advanced CGI and visual storytelling, the campaign is a first-of-its-kind for AROYA Cruises, which launched in December 2024.
Commenting on participating in the advertisement, Ronaldo said, “Georgina and I are happy to feature in this campaign together and can’t wait to take our family on a cruise. We enjoy the Saudi lifestyle, and AROYA Cruises is intrinsically Arabian, from its design to its cuisine. Yalla, AROYA Cruises!”
Rodríguez added, “Working on this campaign was a lot of fun and we loved bringing AROYA Cruises to life in our home. As a mom, I love the kids offering onboard and I am sure families will have the best time on AROYA.”
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In the film, the world-renowned footballer is seen at home planning the next holiday with his long-term partner. Rodríguez swipes through options on her phone before selecting AROYA Cruises.
The couple’s home then transforms into the luxurious AROYA ship, complete with sun lounges, branded kitchenware and a balcony with incredible views of the sea.
Ronaldo shows off his impressive football skills before the couple head out to the balcony to end the campaign with a call to action, saying “Yalla,” the colloquial Arabic term for “Let’s go”, which also happens to be the AROYA Cruises’ brand tagline.
Turky Kari, Executive Director of Marketing at AROYA Cruises, said, “As the first Arabian cruise line, we pride ourselves on innovation and distinction. Cristiano Ronaldo and Georgina Rodríguez align with our brand vision and working with the couple has been an immensely exciting step in our journey.
Kari added, “AROYA Cruises will begin sailing around the Mediterranean in June and we look forward to welcoming guests from Saudi, Europe and beyond to experience Arabian authenticity at sea.”
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Launched in December 2024, AROYA Cruises aims to blend modern luxury with cultural authenticity.
Currently, its first and only ship in the fleet, AROYA, features 1,678 cabins, two swimming pools, 29 dining venues and a range of premium facilities, including a theatre, beauty salon and spa complete with salt and snow rooms.
AROYA offers a range of three, four and seven-night sailings in the Red Sea to destinations in Egypt, Jordan and a private island in the Red Sea called Jabal AlSabaya, which is home to the exclusive Saba Beach club.
From June until September, AROYA will homeport in Istanbul for six and seven-night sailings around the Mediterranean to Turkey and Greece.
