Sobha Realty, a leading name in luxury real estate across the Middle East and India, has taken a pioneering step in customer engagement, announcing a partnership with marketing automation firm WebEngage.
Together, the two companies aim to bring a new level of personalisation to the real estate market, leveraging artificial intelligence and data analytics to reshape how buyers experience the Sobha brand.
As a company synonymous with its ethos of the ‘Art of the Detail,’ Sobha Realty aims to leverage WebEngage’s Customer Data Platform (CDP) and AI-powered automated tools to enhance buyer engagement by providing hyper-personalised experiences.
The tools hope to provide the real estate brands with deeper insights into customer behavior. The data-driven approach aims to create personalised campaigns across email, social media, web and mobile. This strategy hopes to allow buyers to stay up-to-date with relevant project information, therefore fostering a sense of community with Sobha Realty.
“By partnering with WebEngage, Sobha has blazed a new trail in the industry, underscoring the importance of AI and automation in customer engagement. We will ensure that Sobha continues its remarkable legacy in the region by helping personalize its communications, empowering its community of existing customers and potential buyers, and solidifying its leadership in the market,” said Hetarth Patel, VP – Growth Markets (MEA, Americas, APAC), WebEngage.
According to WebEngage, the increased focus on customer-centricity and user experience from leading developers reflects a broader trend in the UAE’s real estate industry. Dubai is among the most sought-after destinations for real estate investors globally due to its high-trust ecosystem and offerings that do not compromise on quality, amenities, and lifestyle.
Sobha Realty strives to embody these characteristics, as evidenced by a good proportion of its customers buying properties ‘sight unseen’ – a practice where investors purchase without a physical, in-person tour of the property, mostly due to the reputation of the developer and the market.
Through this partnership with WebEngage, Sobha Realty hopes to improve its customer engagement and build a stronger community around its brand through personalised communication.
