By Jalaja Ramanunni
2022 was the year of rising curiosity around the metaverse. ‘What is metaverse’ made it to the top 10 most-searched what-is questions on Google.
Entities in the UAE have been quick to enter this new realm. Take a look at the top five metaverse activations in the UAE in 2022.
Pickl’s dining experience
At GITEX Global 2022, UAE-based burger joint Pickl invited visitors to place their orders in their metaverse. And yes there was a real, edible burger involved.
Pickl and Commercial Bank International (CBI) brought a metaverse dining experience to life for their guests at the event. At CBI’s activation, visitors created an avatar and collected their token
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