Meta launched a social good campaign “#LoveLocal”/ “حب المحلي#” across Instagram and Facebook to support small and medium-sized businesses across the Middle East and North Africa region for the holiday season of 2022. Meta celebrated unique gifting ideas from small businesses across MENA and encouraged holiday shoppers to support local SMBs.
The holidays are a crucial time for many small businesses. According to Meta’s most recent Global State of Small Business Report, 25 per cent of small businesses reported that they expect over half of their sales to be made between October 1st and December 31st of the year 2022.
Fares Akkad, regional director for MENA at Meta, said: “By launching #LoveLocal for the third consecutive year, we affirm our commitment to championing small businesses and getting them the attention they deserve.
Meta is in the business of small business. The majority of the 200 million businesses that use our apps every month to reach customers and grow are SMBs. This latest campaign is a continuation of our efforts to help SMBs unlock economic opportunities.”
To amplify the voices of these local small businesses and get them noticed during this key shopping season, Meta has partnered with prominent creators from across the region who will showcase unique gifts from small businesses on Facebook and Instagram.
Findings from the Ipsos 2022 Small Business Study revealed that Meta apps are essential to the success of small businesses. On average, 89 per cent of the SMBs surveyed in MENA markets reported that Meta apps help their business grow.
Mohamad Baalbaki, co-founder, Teeb Saudi, Saudi Arabia says “We are supporting local artisans and designers by partnering with them to produce corporate and personal gifting. We are also trying to bring back meaning to Arabian and Islamic arts. Instagram has given us the platform to showcase these incredible art pieces and also increase our revenue.”
“Instagram literally made my business. I was small and started from nothing…it was the only free marketing platform I had and I made sure to make the most of it.” says Lama Jammal, owner of Mamalu Kitchen, UAE.