Meta launched a social good campaign “#LoveLocal”/ “حب المحلي#” across Instagram and Facebook to support small and medium-sized businesses across the Middle East and North Africa region for the holiday season of 2022. Meta celebrated unique gifting ideas from small businesses across MENA and encouraged holiday shoppers to support local SMBs.
The holidays are a crucial time for many small businesses. According to Meta’s most recent Global State of Small Business Report, 25 per cent of small businesses reported that they expect over half of their sales to be made between October 1st and December 31st of the year 2022.
Fares Akkad, regional director for MENA at Meta,
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