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Anup Oommen
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BBC goes live on Binary TV, reaching millions of Dubai taxi passengers each month

Anup Oommen
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The roll-out places the BBC’s award-winning journalism before an audience of millions of taxi passengers every month, intending to transform routine journeys into moments of information, inspiration and discovery.

BBC Binary

The British Broadcasting Corporation (BBC) and Binary have revealed that content from the BBC World Service, including features and podcasts, is now streaming on thousands of Binary TV screens powered by Passenger OS inside Hala taxis, run by the Dubai Roads and Transport Authority (Dubai RTA).

The roll-out places the BBC’s award-winning journalism before an audience of millions of taxi passengers every month, intending to transform routine journeys into moments of information, inspiration and discovery.

Khalid Abdalla, Head of Business Development MENA and West Asia, BBC, said, “Working with Binary brings the BBC World Service’s trusted journalism straight to Dubai’s taxi passengers, an excitin


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Tags:BBCBinaryBinary TVcoverageDiscoveryDubaiDubai RTAfresh contentHalainformationInspirationJournalismKhaled NuseibehKhalid AbdallaRoads and Transport AuthorityRTASantosh Sharmastorytellingtaxi advertisingtaxis
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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