ArabyAds further strengthened its leadership team with the appointment of Tony Bourached as the CEO of two key business platforms – Ritelo, the company’s retail marketing platform and Adomus, its media optimisation platform. Bourached’s appointment comes at a time when the Dubai-headquartered ad tech company is investing heavily in platform and innovation along with new market expansion and business opportunities.
Bourached brings with him close to two decades of experience in the advertising industry. In his last role as the CEO of Mindshare MENA, Bourached spearheaded the organisation’s presence across eleven GCC, the Levant and North African countries. As a digital native, Bourached has spent much of his career of over 16 years supporting brands through digital transformations, especially across media and communications. He was featured in the ‘Campaign’s MENA Power List 2021.’
Commenting on the recent appointment, Mahmoud Fathy, chief executive officer and co-founder of ArabyAds said, “This step aligns with our long-term growth vision and commitment to building technology- and platform-led growth within the MENA region. Tony’s exceptional ad tech background and comprehensive understanding of the MENA digital marketing industry makes him the best fit for leading Ritelo and Adomus. Retail media opens new business opportunities while media optimisation using technology would be key to creating value with business efficiency – a twin-fold growth lever. We welcome Tony to our team where he will closely work with the executive team to achieve the goals we have set for ourselves.”
Speaking on his new role, Tony Bourached, chief executive officer of Ritelo and Adomus said, “Having spent over 12 years in the agency world, I was looking for a space where I could use my extensive expertise and once again challenge myself and shape the media landscape by having a more direct impact on the digital space and e-commerce future. ArabyAds is undoubtedly the most pragmatic and exciting entrepreneurial opportunity.”
