ArabyAds further strengthened its leadership team with the appointment of Tony Bourached as the CEO of two key business platforms – Ritelo, the company’s retail marketing platform and Adomus, its media optimisation platform. Bourached’s appointment comes at a time when the Dubai-headquartered ad tech company is investing heavily in platform and innovation along with new market expansion and business opportunities.
Bourached brings with him close to two decades of experience in the advertising industry. In his last role as the CEO of Mindshare MENA, Bourached spearheaded the organisation’s presence across eleven GCC, the Levant and North African countries. As a digital native, Bourach
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