Think Human has announced the appointment of Tiago Bastos as its new Creative Director. Bastos brings more than two decades of experience from roles across Brazil, the UAE and Saudi Arabia, including positions at Leo Burnett Tailor Made and Edelman KSA.
Across his career, Bastos’ work has been recognised at awards such as Cannes Lions, Clio, D&AD, Dubai Lynx – where he won a Grand Prix – and Effies. He has also served on juries for international festivals including AdForum PHNX, NYF and MAD Stars.
In his new role at the creative agency, Bastos is collaborating with teams across the agency to develop what he describes as “creative ecosystems” that move beyond single campaigns. His remit includes building deeper, purpose-driven partnerships with clients and brands for the agency. “It’s been an incredible first few months,” said, Bastos. “We’re building something real — not just award-winning work, but deeper partnerships based on trust, vision and shared ambition. That’s where the magic happens.”
Ahmed Sherbini, CEO of Think Human, says Bastos’ early impact is already visible. “Tiago brings a rare blend of strategic sharpness and creative soul that’s already making a measurable impact at Think Human. His global perspective and fearless ideas are not just raising the bar for our creative work – they’re redefining how we partner with agencies.”
Bastos joins at a time when the agency has rebranded and repositioned itself as a fully integrated communications consultancy – that aims to provide strategy, creativity and culture together.
