TikTok for Business METAP hosted its first edition of the “For You Summit” in the MENAT region, with the aim of enabling marketers and creators to make the most of its holistic brand solutions and building their communities on the platform. The summit was hosted by senior TikTok representatives alongside clients and key industry executives, from local, regional and international brands.
The pioneering summit took a hybrid format, hosting attendees on-ground while being entirely live-streamed, combining the best of the digital and physical event experiences and redefining what we have come to expect in the new age of socially distanced and digital summits.
Shant Oknayan, General Manager of Global Bu
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