Welcome to the year 2022. The below is meant to provide a view on what I believe is to come and trends we might see this year. As an analyst and researcher at heart, I believe that we live in a time where it has become easier for us to predict the future. We can plot many data points, be they economic, market or consumer signals, that can show us where our industry is heading. After giving this much thought, I felt that the below are insights and areas where we will witness exponential growth and amplification over the course of the year. However, in an effort to remain true to the brief, here are my top five predictions for this year:
The rise of the east
A friend of mine recently sent
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