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The Annual 2020: Top 10 digital & social campaigns

1 Nescafe
Stay Close From Far
Agencies: Zenith and Publicis ME
To celebrate how we #StayCloseFromFar, Zenith & Publicis Middle East transformed @nescafearabia’s Instagram grid into a building, made up of different balconies showcasing stories of connections. They called on people to submit their own stories, and used those to add to the ever-growing montage.

2 Burger King
Pay Cut Whopper
Agency: Wunderman Thompson
Burger King UAE offered people discounts that match their pay cut percentage with the Pay Cut Whopper campaign. The well-timed campaign, created by Wunderman Thompson Dubai, promoted the burger chain’s new mobile app by providing customers this option on all home-deliver


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