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Wunderman Thompson helps Burger King turn salary cuts into discounts

‘Pay Cut Whopper’ for BK Arabia by Wunderman Thompson Dubai lets people add their own discount and duration to what is probably the fairest promo ever!

Burger King UAE is offering people discounts that match their pay cut percentage with the ‘Pay Cut Whopper’ campaign. The well-timed campaign, created by Wunderman Thompson Dubai, promotes the burger chain’s new mobile app by providing customers this option on all home delivery orders for the duration of their workplace pay cuts.

“We’re in this together is a common refrain in these times,” said Khaled Alghamdi, Vice President at Olayan Group. “But we wanted to back this up with something more definite. With the ‘Pay Cut Whopper’ we hope to add some positivity to people’s everyday lives by cutting down the costs of enjoying their favorites from the Home of the Whopper.”


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