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Horizon FCB creates TikTok workout challenge for Clorox

Binge eating, binge watching and binge sleeping? Sounds like your lockdown? Sounds like everybody’s lockdown! And what’s better exercise than an intense cleaning session!

Introducing the Clorox Workouts Challenge live on TikTok, where we combined the disinfecting power of Clorox with a workout routine that’ll bring a smile to your face, keep your body active and make your home sparkle.

Working with influencers living in the Middle East, the challenge was on! We got everyone moving, mopping and disinfecting and achieved: 750k shares, 1 million comments, 10 million likes and 800 million views.

Heres the case study video:

Agency – Horizon FCB Dubai

Executive Creative Director – Rodrigo Leal Rodrigues

Associate Creative Director – Rodrigo Scapolan, Guilherme Possobon

Copywriter – Lucy Elder

Cinematography – Anthony Heneine

Editor – Waleed Abdulaziz

Recording Studio – Montage

Agency Producer – Hicham Soubra

Sound Designer – Albert Ters

Marketing Director, Clorox  – George Rechdan

Associate Director, Clorox – Ana Udrica

Account director – Jad Hassanieh

Account executive – Sabine Saade

Media Agency – OMD

Media Strategist – Omar Anwar, Darelle Paniora, Luqman Sohail, Gina Maayeh, Isabelle Abou Samra

General Manager, Horizon FCB Dubai – Reham Mufleh