Binge eating, binge watching and binge sleeping? Sounds like your lockdown? Sounds like everybody’s lockdown! And what’s better exercise than an intense cleaning session!
Introducing the Clorox Workouts Challenge live on TikTok, where we combined the disinfecting power of Clorox with a workout routine that’ll bring a smile to your face, keep your body active and make your home sparkle.
Working with influencers living in the Middle East, the challenge was on! We got everyone moving, mopping and disinfecting and achieved: 750k shares, 1 million comments, 10 million likes and 800 million views.
Heres the case study video:
Agency – Horizon FCB Dubai
Executive Creative Director – Rodrigo Leal Rodrigues
Associate Creative Director – Rodrigo Scapolan, Guilherme Possobon
Copywriter – Lucy Elder
Cinematography – Anthony Heneine
Editor – Waleed Abdulaziz
Recording Studio – Montage
Agency Producer – Hicham Soubra
Sound Designer – Albert Ters
Marketing Director, Clorox – George Rechdan
Associate Director, Clorox – Ana Udrica
Account director – Jad Hassanieh
Account executive – Sabine Saade
Media Agency – OMD
Media Strategist – Omar Anwar, Darelle Paniora, Luqman Sohail, Gina Maayeh, Isabelle Abou Samra
General Manager, Horizon FCB Dubai – Reham Mufleh