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RAKfoodie launch by RAKBANK makes it to the top 100 global campaigns by WARC

Tapping into the burgeoning food culture in the UAE, RAKBANK launched their own foodie platform – RAKfoodie which offered discounts at thousands of restaurants. But being a late entrant in a cluttered market they needed to find a new way to stand out and outsmart the competition.

Competitions own game was mainly their assets – customers (foodies), restaurants (locations) and apps (mobile). Could they build holistic intelligence around FOodies, LOcations & MObile (FOLOMO) to beat the competition in their own backyard?

Strategy:

They discovered that FOLOMO data was all siloed and scattered. They built the FOLOMO data hub to unify these disparate sources.

The foundations of th


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