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RAKfoodie launch by RAKBANK makes it to the top 100 global campaigns by WARC

Tapping into the burgeoning food culture in the UAE, RAKBANK launched their own foodie platform – RAKfoodie which offered discounts at thousands of restaurants. But being a late entrant in a cluttered market they needed to find a new way to stand out and outsmart the competition.

Competitions own game was mainly their assets – customers (foodies), restaurants (locations) and apps (mobile). Could they build holistic intelligence around FOodies, LOcations & MObile (FOLOMO) to beat the competition in their own backyard?


They discovered that FOLOMO data was all siloed and scattered. They built the FOLOMO data hub to unify these disparate sources.

The foundations of th

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