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Ermenegildo Zegna partners with Instapoet Alisha Patel

Dubai-based content creator and Instapoet, Alisha Patel (@wordsmithalisha) was recently part of a maiden global social media collaboration with luxury menswear brand Ermenegildo Zegna, that sought to draw poetry into mainstream content marketing.

Patel, who is now focusing on empathy-based brand communications projects with poetry at their heart, believes that lyrical language has the power to transform the way in which individuals and communities engage with brands and creative experiences, alike. Her vision is to increasingly work with international brands to help them leverage subtle, powerful and memorable content in a way that allows for brand recall; poetry has made a comeback i

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