AdvertisingCreativeDigitalDigitalFeaturedSocialSocial MediaThe WorkVideo

Socialize and Bugles team up for Crunch Time


Bugles wanted to start building the same loyalty and brand-love they get from older generations, with  Gen Z in KSA. Socialize figured the best way to tap into this new audience was with a new approach to content, one that only they could understand.

Engaging the interest of Zoomers is a challenge; they’re too savvy to care about traditional marketing messages and they see right through ads and plugs from influencers. So how do Bugles – a one-of-a-kind snack actually reach these guys? By staying true to the brand identity – by being playful and surprising. The campaign simply started with that.

Socialize created a TikTok-first hero video packed with deep-fried memes, random vi

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.