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Zenith and Publicis ME transform Nescafe Instagram grid into a building.


Nescafe, Stay Close From Far by ZENITH & PUBLICIS MIDDLE EAST

To celebrate how we #StayCloseFromFar, Zenith & Publicis Middle East transformed @nescafearabia Instagram grid into a building, made up of different balconies showcasing stories of connections.

“For a brand that celebrates human connections it was frustrating for Nescafe to see how everyone everywhere was calling for social distancing.

“We took this as an opportunity to celebrate the fact that we are not socially distant at all, on the contrary, we are more socially connected than ever yet only physically distant.

“So we transformed @Nescafearabia Instagram grid into a building made up of different balconies where each person shares their story of connections.

“Then we called for UGC asking people to submit their stories.

“Each story will then be celebrated by its own illustration and added to our ever-growing building.”