Elio El Chayeb has joined Socialeyez as the agency’s first head of production. In his new role, Chayeb will be in charge of guiding a team of seven talented young content creators. He now reports to Ambreen Kazi, creative director at Socialeyez.
Chayeb has worked across a wide portfolio of local and global brands including Neom, Virgin Mobile and Tazaj. He joins from Aflam Productions in Saudi Arabia where he was senior producer and successfully worked on over 70 commercials for an array of public and private sector clients. Prior to this, he directed and produced commercials for brands including Splash and Galaxy in Dubai. His years in the GCC have earned him an extensive experience across the communications, retail, hospitality and public industries.
After joining Socialeyez, Cheyab worked closely with a multitude of brands and projects such as DU, ENOC, RTA and Mohammed bin Rashid’s Arab Reading Challenge.
Commenting on his appointment, Chayeb said, “I’m delighted to be appointed as Socialeyez’ first-ever head of production and have an opportunity to inject my passion and talent into a forward-thinking and award-winning company. I look forward to working with my new team and expanding my own knowledge. After over 14 years within the industry, I believe there is always more to learn. My vision for the future is to establish a new sector which focuses fully on production so that we can showcase ourselves as more than a social media agency. We are a production house with an edge, offering everything from concept creation to delivery while servicing clients with the best commercials with competitive prices.”
