SOCIALEYEZ has announced its entry into the Food and Beverage (F&B) sector through two new partnership with fast-food chain Texas Chicken and restaurant chain, Buffalo Wild Wings. Both these collaboration signals a formal step in the agency’s expansion into the F&B industry.
The partnership with Texas Chicken began on 1 March 2025, and consists of implementing a content and communications strategy focused on increasing engagement and strengthening the brand’s digital presence.
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Texas Chicken will draw on SOCIALEYEZ’s services in digital content and audience insights to help reinforce its identity in a competitive market landscape. It involves the delivery of always-on social media management, strategic planning, content development, video production, and branding activities tailored to Texas Chicken’s audiences across the UAE, Saudi Arabia, and Oman.
Commenting on the collaboration, Hajar Mahmoud, Head of Social at SOCIALEYEZ, said, “Texas Chicken has a strong legacy of delivering exceptional flavours and quality service. We are excited to bring this legacy to life in the digital space by creating meaningful and engaging content that strengthens brand affinity and drives customer loyalty. Our goal is to ensure Texas Chicken remains a top choice for food lovers across the UAE, KSA and Oman.”
According to the agency’s social media, SOCIALEYEZ also announced its appointment by Buffalo Wild Wings on 24 March, bringing the number of F&B clients to two in this new area of focus.
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