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Interesting Times’ Ashraf Mansour on how ‘playing it safe’ is the real problem in creativity.

Interesting Times’ Ashraf Mansour: You don’t love creativity, you love the idea of it

Mouana Sabeh, data-driven storytelling

Breaking the digital noise with data-driven storytelling

$Top row, from left, Catherine Bannister, Chief Strategy Officer at TBWA\Raad and Salwa El Meniawy, Chief Financial Officer at TBWA\Raad; Bottom row, from left, Claudinia Harper, Director of People at TBWA\Raad; Romy Abdelnour, Head of Communications at TBWA\Raad; and Muriel Lechaczynski, the Chief Growth Officer at TBWA\Raad.$

IWD 2025: TBWA\Raad leaders speak up about stereotypes, support and shared successes

Indie agencies are setting a new standard for gender equality

Indie agencies are setting a new standard for gender equality

work-life balance

IWD 2025: Gender parity stalls when work-life balance falters

Ads that work as hard as you do

Hear from the top marketers

Start with discovery, stay for results

Shape opinions with DMS

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Women Gen AI

Empowering women in GenAI: playbook highlights strategies to close gender gap

Dina El-Dessouky, Head of Strategy & Insights, Publicis Communications, KSA on female creatives in Saudi Arabia

Beyond the stats: the real story of young Saudi women in the creative industry

MassiveMusic Balance The Mix

MassiveMusic launches Balance the Mix in the Middle East to address gender gap

International Women’s Day 2025: A seat at the table – a checkbox or a reality?

Barn’s appoints Horizon FCB Saudi as lead agency

Barn’s coffee chain appoints Horizon FCB Saudi as lead agency

Volkswagen reflections

Volkswagen sparks meaningful conversations with ‘Reflections En Route’

Joelle Farah on Ramadan in Saudi

Ramadan in Saudi Arabia: A marketer’s goldmine (and minefield)

Empyre Communications

Empyre Communications expands its client portfolio with major account wins

Glaucco Martines

Private View by Careem’s Glaucco Martines