UAE- and KSA-based fitness giant GymNation has witnessed incredible success with its latest advertising campaign – created in partnership with disruptive creative agency IdeaFarm – witnessing more than 600 sign-ups to its self-defense classes, more than 3,000 QR code scans of the campaign, and hundreds more contacting the brand’s social media team through direct messages.
In response to the rising phone thefts in the UK’s capital city, where more than 80,000 mobile devices were stolen in the last 12 months alone, the campaign targeted Londoners at a time when they are heading to the UAE for some winter sun.
The gym chain ran OOH, guerilla posters and bike ads across the capital promoting
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