Dubai isn’t short on collaborations, but every now and then, one shows up that feels more like a mood than a marketing moment. BKRY’s three-day takeover with Dolce & Gabbana at Alserkal Avenue was exactly that — a quiet flex of flavour, craft and a little Italian nostalgia, filtered through Dubai’s café culture.
The activation primarily appealed to fans of Italian culinary culture and pastry enthusiasts, as well as loyal followers of the Dolce & Gabbana brand.
Designing for Dubai’s palate
The creative vision behind the activation was to celebrate the timeless heritage of Italian pastry culture through a BKRY lens. Inspired by iconic Italian desserts, the menu focused on authenti
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
