Ramadan, the holy month of fasting during the daily hours, began on the 24th of April. This begins a month where food companies must abstain from showing food in their ads to avoid temptation during fasting. Despite this, McDonald’s Saudi Arabia have created a novel new way to advertise its products without being disrespectful to the Muslim faith.
Turning outdoor McDonald’s Drive-Thru screens into Ramadan Iftar Sand Clocks, falling grains of sand slowly reveal the exact time customers can break their fast. Taking 12 hours for the sand to fall – exactly the period of fasting – the grains of sand come together to form a McDonald’s meal. When the meal is complete, custom
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