From left: Suzanne Rosnowski, CEO, Relevance International; Hannah Burden, Director of Public Relations, Relevance International.Relevance International is expanding its global footprint with a new office in Dubai, adding to its presence in New York, London, and Los Angeles as the agency doubles down on international growth.
The New York-headquartered agency — specialising in public relations, brand strategy, and advertising for the real estate, design, hospitality, and luxury sectors — will use its Dubai hub to anchor regional operations and serve clients across the GCC and beyond.
The move follows a track record of work in the region with clients such as Atlantis The Royal, The World’s 50 Best Restaurants, and Warner Bros. Discovery’s Wayne Experience. Current clients include Porto Montenegro, owned by the Investment Corporation of Dubai (ICD), and The Ellinikon, Europe’s largest urban redevelopment project, marketed globally including in the GCC.
“The decision to expand in this dynamic region is in direct response to the increasing demand for our services,” said Suzanne Rosnowski, CEO, Relevance International. “Establishing a dedicated team in Dubai allows us to provide on-the-ground support and more effectively serve our clients who are eager to make a significant impact in this rapidly evolving market.”
Relevance International Dubai will be led by Hannah Burden, who is joining as Director of Public Relations. With almost 20 years’ experience, half of which has been in the Middle East, Burden has led corporate, consumer, strategic and integrated communications campaigns in the UAE and UK, across various industries including aviation, leisure, tourism, and business services.
“With her extensive expertise and experience, she will be instrumental in driving our growth in the Middle East, helping us forge new partnerships, and expanding our client base across the region. Our team is excited to have her on board as we continue to deliver exceptional results for our expanding client roster,” Rosnowski added.
Known for its expertise in driving global awareness, the agency’s primary aim is to blend creative storytelling with targeted media outreach to garner global attention for the region’s brands.
From immersive brand activations to crisis management, the highly-awarded agency has proven its ability to adapt and thrive in the ever-emerging media landscape. Relevance aims its operations in the region aids in executing groundbreaking campaigns for high-profile clients.
