In the honour of women in tech – by Sprinklr’s Dalia Mansour

By Dalia Mansour, Field Marketing Manager, Middle East & Africa at Sprinklr

I am honored to have celebrated International Women’s Day alongside my colleagues and peers around the world at Sprinklr, a provider of enterprise software for customer experience management. This year’s theme, “DigitALL: Innovation and technology for gender equality,” is particularly poignant as we continue to navigate the tech industry, which has historically been led and influenced by men, proving to be a tougher room to break into.

Time to sharpen your marketing strategies? Hear from leading experts as they discuss a range of tactics from brand safety to customer segmentation to CTV advertising. Business leaders from brands, agencies and tech firms will all be taking part. Click here to book your seat.



As a woman in the field, I believe it is salient that we recognise the immense value that diversity and inclusion bring to our workplace, society as a whole, and the customer experience industry. As we reflect on the progress that’s been made when it comes to the empowerment of women working in the technology industry, and correcting wage discrepancies, I personally am starting to feel a shift in the number and stature of women who surround me. As the regional representative for field marketing at Sprinklr, I am starting to notice an increase in the representation of women in positions of leadership in a previously male-dominated industry. That’s not to say there’s not still a long way to go, but we’re making progress.

Looking towards the next generation entering the workplace, it is also vital to adapt the way we look at inclusivity and empowerment, with 60 percent of Gen Z-ers looking for a balanced and fulfilling environment.

Collaborative efforts and initiatives by private organisations, alongside those launched by the Government, prove to be a catalyst in furthering the agenda. For instance, the Dubai Women Establishment (DWE) launched a strategic plan for the next 4 years to guarantee improving standards and opportunities for employment for women across all sectors.

We are committed to empowering women in the enterprise software industry through mentorship, professional development, and leadership opportunities. We know that when women succeed in this field, we all benefit from the diverse perspectives and insights they bring to the table. To commemorate this continued commitment, we hosted a networking and socialising event for women working in the CX industry in the country to create a platform for inclusive and collaborative growth opportunities.

On the account of the recent International Women’s Day, let us celebrate the incredible contributions of women in the region and commit ourselves to create a more equitable and inclusive environment for all to thrive. Together, we can make a difference and create a brighter future for everyone.