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AI shop

70 per cent of UAE consumers use AI to shop, Adyen report reveals

Hardees Horizon FCB Kuwait

Horizon FCB packages Hardee’s new steak sandwich for Gen Z

From right, Emma Campbell, Director of Sector Marketing, Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) speaks to Editor Anup Oommen on Campaign Middle East's On The Record video podcast about destination marketing.

Podcast: DCT Abu Dhabi’s Emma Campbell reveals key destination marketing insights

With 60 per cent of the population under 30, Saudi Arabia is a young nation with many outward-looking and talented Gen Z members of society, says Khalid Bin Asakir,

The new playbook for communicating with Saudi Gen Z

$Rawad El Dahouk, Head of Strategy, TBWA\RAAD Saudi Arabia$

Bringing in the new Saudi playbook for global brands

brands for culture

Build brands for culture and the market will follow

Mousa Nimer, Account Director, Cicero & Bernay on the future of marketing.

The future of marketing belongs to those who listen

Nancy Villanueva, CEO - Middle East, Interbrand on marketing in the Middle East

Blending heritage and innovation to grow Middle East brands

SMASHREQ

Mashreq’s SMASHREQ TikTok padel game smashes records, connects with Gen Z

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THE WORK

Pepsi unites David Beckham, Alexia Putellas, Ronaldinho, Lauren James in new campaign

Advertising Creative Digital Featured Marketing Media The WorkMay 20, 2025

Delving into the strategic rollout of Sobha Realty’s Siniya Island campaign

One Sobha app Sobha Realty

Advertising Creative Digital Featured Marketing Media The WorkMay 19, 2025

Sobha Realty, ANC Advertising Agency reveal brand film for ONE Sobha app

The Red Sea We've Saved a Place for You campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 16, 2025

The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise

Miral Campaign Joy

Advertising Creative Digital Featured Marketing Media The WorkMay 16, 2025

Community-inspired Campaign Joy shows memorable moments at Miral

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

CMO Round Table: Marketers call for collab on education, trust and change management

May 13, 2025

ASICS picks dog influencer Felix the Samoyed as ambassador

May 13, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

May 14, 2025

Horizon FCB packages Hardee’s new steak sandwich for Gen Z

May 13, 2025

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