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Al-Futtaim #BeyondtheTitle campaign MRM MENA

#BeyondTheTitle: Al-Futtaim cracks conventional clichés of IWD storytelling

Souad Merheb, General Manager, Teeb Made on the non-linear path to success in the Saudi creative landscape

Lines, layers and legacy: a path through creativity and culture

Chevrolet Arabia has partnered with Emirati female racing driver Amna Al Qubaisi

Chevrolet, Emirati Formula 4 driver Amna Al Qubaisi partner for social campaign

$Top row, from left, Catherine Bannister, Chief Strategy Officer at TBWA\Raad and Salwa El Meniawy, Chief Financial Officer at TBWA\Raad; Bottom row, from left, Claudinia Harper, Director of People at TBWA\Raad; Romy Abdelnour, Head of Communications at TBWA\Raad; and Muriel Lechaczynski, the Chief Growth Officer at TBWA\Raad.$

IWD 2025: TBWA\Raad leaders speak up about stereotypes, support and shared successes

Mentorship as a catalyst for change

IWD 2025: Building the table, not just taking a seat

IWD 2025: “Leadership isn’t about titles; it’s about impact”

women in advertising

IWD 2025: “Our presence isn’t just needed; it’s essential”

IWD 2025: What real empowerment looks like

Susana on the authority paradox, glass walls and conformity tax

IWD 2025: Breaking barriers, glass walls and the authority paradox

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THE WORK

$du Unstoppable Network campaign TBWA\Raad$

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

Hardees Horizon FCB Kuwait

Advertising Creative Digital Featured Marketing Media The WorkMay 13, 2025

Horizon FCB packages Hardee’s new steak sandwich for Gen Z

Grey

Advertising Creative Featured Marketing The WorkMay 12, 2025

Shantelle Nagarajan

New Balance’s Grey Days return with series of activations

Octa

Advertising Creative Featured Marketing The WorkMay 12, 2025

Shantelle Nagarajan

OCTA Properties expands to development with teaser campaign

eToro campaign

Advertising Creative Digital Featured Marketing Media The WorkMay 12, 2025

eToro reveals TVC, YouTube, CTV, OOH ads created by Google DeepMind’s Veo 2

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