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Local talents try to pronounce LOEWE

LOEWE’s latest film, created for the launch of CASA LOEWE Dubai and an exclusive collection for the region,presents a playful brand introduction with personalities from across the Middle East.

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LOEWE’s new film, a fun take on its tricky to pronounce name, celebrates the brand’s expansion in the Middle East with local talents including entrepreneurs Karen Wazen and Yara Alnamlah, music artist Dana Hourani, and twin style icons Mohammed and Humaid Hadban.

The influencers are caught in the moment as they say, shout and spell out L-O-E-W-E, each wearing the voluminous and pixelated shapes of the SS23 runway collection. The portraits are interspersed with accessories including the Small Puzzle Edge bag and Fold Shopper, a preview of the iconic pieces and new season arrivals to be found at the soon-to-open CASA LOEWE Dubai flagship store.

CASA LOEWE Dubai opened at The Dubai Mall on March 12.


Creative and Production: Loewe