Joe Lipscombe, regional director of content strategy, PR & influence, Memac Ogilvy MENA.
Every article you’re about to read in the coming quarter is going to tell you the same thing: it’s been an unprecedented time. That has caused disruption. With disruption comes opportunity. And those that can step up and take that opportunity will win *pause for applause*.
Then, instead of telling you how, they’ll list words, like the following: data (lots of data), technology, personalization, and data again.
Is it wrong? Not necessarily. That’s the beauty of broad strokes. They’re like tarot cards for business; enough people fail to disagree. But is it useful? Not in the slightest
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
