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Publicis Media Living Room

Publicis Media and Living Room partner to connect data and experience

David Karnstedt, CEO of Branch.io

Branch CEO David Karnstedt on why measurement and retention are mission-critical

Experience Abu Dhabi

Experience Abu Dhabi lets 7,000 kids design dream holidays; research reveals insights

Industry leaders from Unilever, Wego, Miral, and RAKTDA joined Campaign Middle East’s Breakfast Briefing: Talent and Technology 2025 to explore how AI, data analytics, and multi-touch attribution are transforming marketing strategies and redefining marketing ROI.

Moving beyond vanity metrics and maximising marketing ROI

Jaimesha Patel, CEO, Creó Global on women marketers

Créo Global picks Jaimesha Patel as Chief Executive Officer

How AI is transforming omnichannel customer experience

How AI is transforming omnichannel customer experience

Sherry White, Director of Marketing & Communications, Waldorf Astoria DIFC

Interview: Waldorf Astoria DIFC’s Sherry White shares ‘what works’ in hospitality marketing

Daryl Lee, Global CEO of McCann WorldGroup

Podcast: McCann WorldGroup’s Daryl Lee on leaning into brand, creativity and insights

Arshad Zaheer, CEO and Senior Partner at YAAP Digital on influencer marketing

Influencer marketing insights from 50 CMOs and influencers

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THE WORK

Video: Hans Zimmer score brings VOX Cinemas’ tribute to customers alive

Advertising Creative Digital Featured Marketing Media The WorkMay 15, 2025

Zespri ‘Jam Packed’ campaign proves nutritional value, drives purchase intent

$du Unstoppable Network campaign TBWA\Raad$

Advertising Creative Digital Editors' Picks Featured Marketing Media The WorkMay 14, 2025

du campaign: 12 creators. 1 phone. 48-hour non-stop livestream. 1 world record.

Hardees Horizon FCB Kuwait

Advertising Creative Digital Featured Marketing Media The WorkMay 13, 2025

Horizon FCB packages Hardee’s new steak sandwich for Gen Z

Grey

Advertising Creative Featured Marketing The WorkMay 12, 2025

Shantelle Nagarajan

New Balance’s Grey Days return with series of activations

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

The new playbook for communicating with Saudi Gen Z

May 8, 2025

Industry Snapshot: Beyond the Middle East marketing playbook

May 9, 2025

Healthcare in Saudi Arabia: Why communication must catch up with innovation

May 8, 2025

Why Saudi Arabia demands a unique marketing approach

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