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Gearing up for Black Friday, by Criteo’s Abdelrahman Alfarra and Samer Saad

Criteo shows online retailers how to navigate the social distancing economy.

Abdelrahman Alfarra (left), Senior sales manager, Samer Saad (right), Head of agency partnerships at Criteo Middle East.

The Golden Quarter – the most lucrative time of the year for retailers – is now, here. While consumer sentiment may have returned to pre-pandemic levels in some sectors, what are the challenges posed by the social distancing economy? Criteo, the global technology company powering the world’s marketers with trusted and impactful advertising, has released consumer shopping insights for retailers to plan better for the festive season ahead.

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