The Network Communication Group has named Claude Abboud as General Manager for its Saudi Arabia operations, marking a strategic move as the agency group strengthens its presence in the Kingdom’s advertising and communications landscape.
Abboud brings more than 25 years of experience in strategic communications and media, with a significant portion of his career spent leading FP7 Riyadh, where he served as General Manager. His leadership background spans multiple sectors and geographies, with a track record of driving business transformation, building high-performing teams, and delivering creative work aligned with client growth.
His appointment signals a renewed focus for the Network Communication Group in Saudi Arabia, where the market continues to evolve in line with the Kingdom’s Vision 2030 ambitions and increasing demand for integrated marketing services.
The Network Communication Group’s Chairman Roger Sahyoun and Abboud share a belief in advertising as a people-first business—where talent, trust, and creativity are central to success. The agency sees Abboud’s appointment not just as a leadership transition, but as a step towards building deeper and long-term roots in the Kingdom through sustainable partnerships and impactful work.
Abboud’s remit will include scaling the Group’s Saudi operations across its agencies including AGA-ADK and Equation Media, strengthening client relationships, and contributing to the group’s regional growth trajectory.
