From left: Kathy Bloomgarden, CEO of Ruder Finn; Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA.Integrated communications agency Ruder Finn Atteline has released a fresh brand identity and newly designed logo as it complete a decade of operations in the region.
Aligning with its global ‘What’s Next’ positioning, Ruder Finn Atteline claims to be doubling down on enhancing client experiences and innovatively empowering employees. The platform aims to be a commitment to always remaining one step ahead of industry trends and leading with a data-driven, digital-first, early-adopter mindset.
As part of this vision, Ruder Finn Atteline is preparing to launch its Content Hub, a platform for the region that aims to prioritise authentic storytelling in an era increasingly dominated by AI-generated content. This move aligns with the ongoing expansion of its Digital Division, ensuring that both verticals work in tandem as integral components of the integrated communications ecosystem.
“As the communications landscape shifts amidst AI advancement and ongoing innovation, staying ahead means embracing change with bold thinking and innovative solutions. This is exactly what the integration of Atteline and Ruder Finn achieves,” said Kathy Bloomgarden, CEO of Ruder Finn. “We have united a powerful combination of global expertise and regional creativity, positioning us to deliver next-generation strategies tailored for MENA.”
The agency plans to also deepen its core strengths in Sonar and Crisis Communications offerings while simultaneously branching into Sports & Entertainment and Automotive, Travel & Tourism.
“Continually pioneering the future of communications for the past seventy-plus years, Ruder Finn has evolved into one of the world’s largest independent agencies today,” said Sophie Simpson, Managing Director of Ruder Finn Atteline – MENA.
“As Ruder Finn Atteline, we maintain the core elements – creativity and culture – that have brought us success for almost a decade, whilst offering the global expertise and know-how of Ruder Finn. This evolution uniquely positions us as a center of thinking for growth to build an agency of the future; one where data-driven insights, creativity, and technology-driven strategies lead the way.”
The dual-headquartered agency in MENA is also bolstering its leadership team within its Consumer and Corporate Divisions, with three seniors having been made accordingly. These efforts are being made to support growth with unity, boost leadership abilities, and further broaden the agency’s capabilities to meet the evolving demands of the market.
