https://www.youtube.com/watch?v=fDfCquIb6Zw&list=PL5_dgOoctE6CCoEK28TKiFKHc6c_NgOHm&index=2
Reckitt-owned Durex is celebrating a raft of homegrown talent in the Middle East with the launch of a first of its kind music campaign. Durex has teamed up with VICE Arabia, a youth media company in the region, to showcase the work of multiple Arab hip-hop artists over the course of the year.
Called ‘Tasjeelat Durex’ in Arabic, ‘Durex Records’ in English, the campaign aims to provide a platform for regional music artists belonging to the Arabic hip-hop movement – a rapidly growing genre that has amassed an incredible following and is often characterised by passionate lyrics about fightin
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