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News

Initials says Black Friday in the Gulf has shifted from discounting to a true test of the shopper experience and connected journeys.

Black Friday becomes retail’s biggest experience audit

NextM unpacks what’s next for AI, behaviour and measurement

MRM MENAT Agarwal

MRM MENAT appoints Udit Agarwal as Regional Business Lead

M+C

M+C Saatchi ME extends Dubai Fitness Challenge PR partnership to office wellbeing initiative

Hussein Freijeh, Vice President - APAC and MENA, Snap Inc.

Hussein Freijeh takes on expanded role leading Snap’s APAC region

Icons of Porsche

ICYMI: Porsche Middle East picks The Romans as PR communications agency

Viola Communications has signed a strategic partnership with Maven Insights to jointly deliver services across the UAE.

Viola Communications signs partnership with Maven Insights

Pablo Maldonado, Executive Creative Director, C2 Comms

C2 Comms picks Pablo Maldonado as Executive Creative Director

PureSpectrum is expanding into the MEA region with the appointment of Nader Kobeissi, a seasoned market research leader.

PureSpectrum appoints Nader Kobeissi to drive expansion in MEA

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

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