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News

International Women’s Day 2025: A seat at the table – a checkbox or a reality?

Barn’s appoints Horizon FCB Saudi as lead agency

Barn’s coffee chain appoints Horizon FCB Saudi as lead agency

Empyre Communications

Empyre Communications expands its client portfolio with major account wins

Seven Media Joe

Seven Media partners with Joe Lewis Company to elevate brand experiences

Loeries 2025

Loeries 2025 opens for entries, adds new categories

From left, Her Royal Highness Princess Lamia bint Majid Al Saud, CEO of Rotana Media Group, and Eric Wan, General Manager of the Middle East, Turkey and Africa, at Alibaba Cloud Intelligence.

Rotana Channels, Alibaba Cloud ink MoU to advance Arabic ASR

Omnichannel advertising

Omnichannel ads 1.5x↑ persuasive, drive 1.9x↑ brand affinity than multichannel

Saudi Arabia wins big at the Clio Music Awards 2025

Bepanthen

Bepanthen launches virtual store on Amazon KSA

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THE WORK

Momstore

UAE Mother’s Day: Momstore campaign reminds moms that ‘Your best is the best’

Creative Featured Social The WorkMar 21, 2025

Pickl’s first regional Ramadan campaign puts community at its heart

Bvlgari Journey of Ramadan campaign

Advertising Creative Digital Featured Marketing Media The WorkMar 21, 2025

Bvlgari sees 7,000 hours of rigour turn to rebirth, resilience and reflection for Ramadan

Apple AirPod 4 Pedro Pascal

Advertising Creative Digital Featured Marketing Media The WorkMar 20, 2025

Apple AirPods 4 gets Pedro Pascal grooving on air in the UAE, KSA

instashop

Advertising Creative Featured News The WorkMar 20, 2025

Shantelle Nagarajan

Dubai Tram turns heads with instashop rebrand launch

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Snap Case Study – Level SHoes

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