PureSpectrum, a leading global research marketplace, is expanding into the Middle East and Africa (MEA) region with the appointment of Nader Kobeissi, a seasoned market research leader.
Kobeissi will spearhead the company’s expansion into one of the world’s fastest-growing and most strategically significant regions for digital research.
Kobeissi brings hands-on operational experience, commercial excellence, and deep regional expertise. His leadership unlocks a new chapter for PureSpectrum, strengthening the company’s ability to support clients with local expertise, on-the-ground presence, and trusted access to high-quality audiences across the MEA region.
“PureSpectrum stood out to me immediately. After more than 20 years in this industry, you learn how to recognise when a company has real momentum behind it.” Kobeissi shares. “They have always prioritised quality, investing in innovation, and attracting great people. That’s the type of company I want to help scale.”
Andy Cayton, Executive Vice President, EMEA, comments, “Kobeissi will establish PureSpectrum as the leading sampling platform across the Middle East and Africa. Our goal is not to just enter the market, we’re committing to it, investing in it, and building for the long term.”
Kobeissi’s addition reinforces PureSpectrum’s commitment to making researchers’ lives easier by bringing regional focus and high-quality data capabilities to one of the world’s most dynamic markets.
