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MRM MENAT appoints Udit Agarwal as Regional Business Lead

At MRM MENAT, Agarwal's remit includes leading business transformation mandates and integrating the agency's services across the region.

MRM MENAT Agarwal

MRM MENAT has announced appointed Udit Agarwal as Regional Business Lead to strengthen the enterprise’s partnerships and drive strategic growth.

The appointment reflects the agency’s commitment to delivering measurable business value across a growing roster of regional conglomerates and enterprise clients.

With more than 30 years of experience in integrated marketing and communications, Agarwal brings deep sector knowledge, commercial acuity, and a rare dual perspective – having led both agency-side and client-side mandates across retail, real estate, banking, tourism, loyalty, FMCG, and media. His track record spans emerging and established markets across the GCC, Levant, Africa, and


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Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.