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News

The Bold Group launches seven specialised agencies

From gaming to sports: Key takeaways from GroupM Saudi event

Alyza Beg

Easa Saleh Al Gurg Group launches Born28

Samsung X Factor

Samsung reveals brand benefits of partnering with X Factor Dubai

Khaleej Times shares details about its money back guarantee

Brand vs performance marketing: Have we found the balance?

Toyota Qatar Elan Media

Toyota executes programmatic DOOH in Qatar with Elan Group

Snap png creator

MENA creator agencies join closed cohort for Snap partner programme

Create

Create reveals social media strategy and content delivery for Eid Al Etihad

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THE WORK

The Last Crescendo

Opera enters the boxing ring for Riyadh Season’s The Last Crescendo

Advertising Creative Digital Featured Marketing Social The WorkFeb 11, 2025

Mountain Dew x Doritos duo take a daring route to reach Gen Zs in Iraq

Hilton

Advertising Creative Featured The WorkFeb 11, 2025

Shantelle Nagarajan

Hilton and Saudi Tourism Authority invite tourists to Kingdom with global campaign

From left, photograph by Elias Diab which was censored by social media algorithms, compared with an illustration by artist Keira Rathbone highlighting the reality of war by solely using letters and symbols typed on a typewriter, which escape automated social media censorship filters.

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkFeb 10, 2025

Lebanon newspaper campaign reveals algorithm censorship of war correspondence

The Agent, brands for less

Digital Featured The WorkFeb 10, 2025

Brands for Less latest campaign, ‘The Agent’, showcases sourcing process

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