MMA Global, Inc, the global non-profit industry body is ushering in a new era with a rebrand to Marketing + Media Alliance (MMA), reflecting its evolution into a global community of CMOs and senior marketing leaders united by a shared goal — to advance marketers’ ability to create value.
This shift intends to clarify what MMA stands for: An alliance of action-oriented leaders driving measurable enterprise impact through proven models, frameworks and insights.
Talking to Campaign Middle East about the rebrand, Melis Ertem, CEO of MMA MEA and DACH, said, “By redefining MMA’s identity, we are reshaping industry perception — positioning the organisation not just as a marketing association, but as a scientific authority on marketing effectiveness. It demonstrates that marketing, when executed with evidence and rigour, is a true growth driver for business value.”
“Under the Marketing + Media Alliance umbrella, we will support our CMOs in maximising the impact of their marketing investments on business outcomes by leveraging breakthrough models and evidence-based frameworks across the region. This marks the most significant step in our journey to prove the value of marketing and position it at the core of business strategy.”
In the short term, the rebrand introduces a clear mission, new visual identity and modernised brand architecture to reflect MMA’s purpose-driven focus.
In the mid-term, it sets the stage for continued investment in pioneering marketing science — from validating enterprise-value models to scaling breakthrough frameworks across the globe.
Visually and verbally, the new MMA identity intends to embody clarity, collaboration and credibility. The creative expression is clean, confident, and forward-looking — mirroring the body’s role as the bridge between marketing’s creative energy and its analytical rigour.
Every element, from the logo to the brand message house, reinforces its positioning as a trusted source for transformative marketing intelligence and helping CMO’s understand what the Future of Marketing is going to bring.
MMA partnered with Lafayette American, an award-winning independent creative and design agency, to develop the new visual identity and brand architecture.
The rollout spans all global channels — from MMA’s 62+ annual conferences and flagship events such as POSSIBLE and the CMO & CEO Summit, to internal communications, research reports, and digital platforms.
The new brand system informs everything from signage, presentations, and publications to social media and event staging. It’s a holistic integration designed to unify how the MMA community experiences and engages with it, everywhere.
The MMA rebrand was built around the CMO voice. Its board, which includes marketing leaders from some of the world’s most influential brands, shaped each aspect of its new direction.
The rebrand and repositioning, thus, captures what senior marketers have been seeking: validated tools, collaborative problem-solving, and a space where marketing’s enterprise impact is proven, not just discussed.
“MMA is for CMOs, directed by CMOs, but supported by the whole marketing industry,” said Greg Stuart, CEO, MMA Global. “We are committed to adding new knowledge to address CMOs’ and marketing’s greatest unanswered questions and unlock its biggest opportunities. Our members aren’t just talking about change — they’re driving it.”
Stuart added, “This new positioning makes it clear that we are an alliance for leaders who push marketing to deliver proven, enterprise-level impact. We believe that if a marketer were to implement all that MMA’s Think Tanks and Labs have discovered, their company could raise its market valuation. We’re proving that marketing can and does matter!”
The rebrand is being activated through earned media, global events, member communications, and digital storytelling.
This approach aims to ensure that the message is delivered authentically — through the voices of our CMOs, partners, and members who bring the brand to life every day.
The success of the rebrand will be measured by impact — not just awareness.
“We’ll track adoption of MMA frameworks and models, engagement within our Think Tanks and Labs, membership growth, and the tangible business results achieved by our members. Ultimately, our benchmark for success is simple: That CMOs see the new MMA as the most trusted, evidence-based ally for creating marketing that drives enterprise value,” Ertem concluded.
The Marketing + Media Alliance includes some of the world’s most influential marketers and partners, including: AB InBev, Adobe, Ally Bank, Amazon, Apple, AT&T, Bank of America, BCG, Campbell’s, Canva, Colgate-Palmolive, CVS Health, Delta, Diageo, Discord, Discover, Disney, Eli Lilly, E-Trade, EY, Ford, General Motors, Google, Hershey’s, Hilton, Home Depot, Interpublic Group, JP Morgan Chase, Kellanova, Kroger, LinkedIn, LiveRamp, L’Oréal, Major League Baseball, Marriott Hotels, Mastercard, McDonald’s, Merck, Meta, Microsoft, Molson Coors, Na)onal Football League, NBCUniversal, Netflix, Pinterest, Progressive, Reddit, Roku, Salesforce, Samsung, Sephora, Snap, Target, The Trade Desk, T-Mobile, Tubi, Uber, Unilever, Visa, Walmart, X, Yahoo – among many others.
