Muscat Media Group (MMG) has appointed Choueiri Group’s Arabian Media Company (AMC) as its exclusive media representative, effective 1 November 2025.
The alliance brings together two of the Middle East’s most influential media organisations, creating a powerful platform for advertisers to connect with Oman’s dynamic and diverse audiences across print, radio, and digital channels.
Founded in 1975 by the late Omani journalist Issa bin Mohamed Al Zadjali, MMG has played a defining role in shaping the Sultanate’s media landscape and public discourse for five decades.
Today, under the leadership of Chairman Mohamed Issa Al Zadjali and CEO Ahmed Issa Al Zadjali, MMG offers an unparalleled portfolio of more than 32 media platforms across Arabic and English, reflecting the Group’s enduring commitment to innovation and excellence.
“At Muscat Media Group, our mission has always been to inform, inspire, and connect communities across Oman,” said Al Zadjali.
“Partnering with Arabian Media Company and Choueiri Group marks an exciting new chapter – one that empowers us to deliver greater value to advertisers and audiences through innovative, integrated media solutions. We look forward to building on our legacy and driving impactful growth together,” he added.
Under the agreement, AMC will manage the full spectrum of MMG’s prestigious media assets. This includes:
- Print and digital publications: Times of Oman, Al Shabiba, and Hounna
- Radio: TFM and Shabiba FM, alongside their digital extensions across websites and social media platforms (Instagram, Facebook, X, and YouTube).
- Innovative digital solutions: Eshhar – Oman’s first electronic flyer distribution platform.
“We are honored to partner with Muscat Media Group, a true pioneer in Omani media,” said Pierre Choueiri, Chairman and CEO of Choueiri Group.
“This exclusive agreement reflects our commitment to delivering exceptional value and results for our clients, empowering them to connect with audiences across Oman through the country’s most trusted and far-reaching media brands,” Choueiri said. “Together, we are setting a new benchmark for integrated media solutions in the region.”
By combining MMG’s trusted content and audience reach with AMC’s market-leading expertise in media representation, brands will gain seamless access to high-impact platforms and cutting-edge campaign strategies.
Therefore, the collaboration aims to mark a new era for advertisers seeking premium, integrated, and data-driven media solutions in Oman.
