From left: Aleph Founder & CEO Gastón Taratuta and SMC Group Chairman Mohamed Al-Khereiji sign the strategic investment and joint venture agreement in Riyadh.SMC Group’s media and advertising arm SMC Media has announced its plans to acquire a stake in Aleph Group Inc. as part of its global expansion strategy.
The deal aims to drive digital transformation across the region via access to Aleph’s digital advertising assets across the Middle East, North Africa, and Turkey (MENAT) region.
The agreement also outlines the framework for a minority acquisition by SMC Media in Aleph’s global operations, reinforcing both companies shared commitment to advancing digital transformation and innovation.
“This partnership with Aleph Group reflects SMC Group’s role as a national champion driving Saudi Arabia’s media and advertising sector into a new era of digital transformation to advance our expertise in media across the globe amid rapid sector growth,” said Mohamed Al-Khereiji, Chairman of SMC Group.
The potential new joint venture will integrate Aleph’s global infrastructure, digital advertising expertise and partnerships with SMC Media regional scale and media leadership, further strengthening Aleph’s presence in the Middle East.
The companies aim to create a comprehensive digital ecosystem that delivers the full portfolio of both organisations’ products and services across MENAT.
“Together, we bring the strength of SMC Media’s regional scale and industry expertise with Aleph’s global digital capabilities to create more integrated, efficient, and data-driven advertising solutions – enabling advertisers to reach audiences more effectively and advancing the growth of the regional digital economy,” said Al-Khereiji.
This partnership also aims to unlock new revenue opportunities across the region while maintaining existing partnerships and strengthening the local digital economy.
“We are thrilled to welcome SMC Media as a strategic partner,” said Gastón Taratuta, Founder & CEO of Aleph Group. “Their leadership in the MENAT region perfectly complements our mission to accelerate digital growth worldwide. Together, we will create new opportunities for brands, small businesses, and young professionals to thrive in the digital economy through marketing and fintech services.”
Through its minority investment in Aleph Group, SMC Media will gain access to Aleph’s extensive global network – spanning over 50 international platform partners and operating in more than 130 markets worldwide and its fintech operations.
This partnership also supports the goals of Saudi Arabia’s Vision 2030, emphasising digital transformation, innovation, and private-sector collaboration as key drivers of economic diversification and sustainable growth.
The transaction is subject to due diligence, definitive documents, board and shareholders approvals at both global and regional levels of both organisations and customary regulatory processes.
