Tickets are now on sale for Campaign Middle East‘s highly coveted OOH Breakfast Briefing. The event, taking place on Friday, 21 November at 8 a.m. at the Metropolitan Hotel, Dubai is set to host more than 100 attendees within the outdoor advertising industry.
The agenda promises game-changing learning from top marketing leaders such as:
- Katib Belkhodja, Chief Marketing Officer, Al-Futtaim Automotive
- Melissa Bayik, Chief Brand Officer, Arada
- Rahul Kadavakolu, Group Chief Marketing Officer, Aster DM Healthcare
- Marwa Kaabour, Group Head of Marketing and Communications, Al Masaood
- Laurence Baldwin, Senior Regional Brand & Marketing Manager, talabat
- Alisher Ziyaev, Associate Director – Retail Media, Union Coop
- Gaurav Sinha, Director- International Marketing, Domino’s Pizza
- Bruce von Kaufmann, Mall Director, Reem Mall
- Walid Yared, Chief Marketing Officer, Choueiri Group
- Wissam Najjar, Chief Operating Officer, Omnicom Media Group – MENA
- Mazen Mroueh, Head of Performance Product & Operations & Retail Media, Publicis Groupe ME&T
- Dylan Temple-Heald, Head of Programmatic (pDOOH), Hypermedia
- Ramsey Naja, Creative Partner, Das Kapital
- Khaled Alfangary, Senior Manager of Client Services, StackAdapt
- Derek Manns, Head of Commercialisation, Landsec, UK (Media owner of Piccadilly Lights)
- Muneef Khan, CEO, 5th Element …
… with more to be announced soon.
Get your tickets now!
Together, these experts will dissect how OOH continues to earn trust and engagement through quality exposure and measurable impact. Sessions on meaningful measurement will address how advertisers can move beyond vanity views toward deep attribution, dwell time, and post-exposure uplift – linking creativity directly to outcomes and ROI.
Speakers will also explore how advanced tech, real-time data, and AI-driven insights are shaping omnichannel strategies, enabling first-party data integration and dynamic ad decisions.
The agenda covers every aspect of OOH fundamentals, with topics such as:
- The DOOH shift: Powering smarter brand connections across MENA
- From screens to smart networks: How programmatic DOOH is powering the dynamic era
- ‘Unmeasurable’: The infuriatingly delightful unpredictability of OOH
- Settle or dream big: What’s next for DOOH?
- OOH Creativity: Choosing “cool” culture over clutter
Campaign Breakfast Briefing: Out-of-Home 2026 – Built For Impact: Full event agenda
The event also offers exclusive networking opportunities with senior-level brand and agency marketers alongside unlimited coffee and breakfast.
Last year’s event witnessed record-breaking numbers in attendance, with many from the industry deeming the event as one of the most valuable industry-events of the year.
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The Campaign Breakfast Briefing: Out of Home 2026 – Built For Impact, is one you do not want to miss. Get your tickets now while they’re still available.
