Campaign Middle East’s OOH Guide 2026 MENA is now out on stands and online, released alongside the November issue, The Strategy, CX and Culture Issue.
The guide brings together expert perspectives on the region’s outdoor industry – from the rise of programmatic DOOH to bringing emotion and meaning back into the medium. Contributors include IKEA’s Carla Klumpenaar, Al Arabia’s Jalal Khanfour, Hills Advertising’s Sami Al Mufleh, Hypermedia’s Dylan Temple-Heald, Outsite Billboards’ Ahmed Bhagat, Ipsos’s Ziad Issa, Multiply Media Group’s James Bicknell, MPN’s James Harrison and The Vantage’s Manoj Khimji.
The guide also features a pull-out leaflet of Campaign Middle East’s Annual OOH Map 2025 – 2026, detailing outdoor media properties and their locations across Abu Dhabi and Dubai in the UAE, and Riyadh and Jeddah in KSA.
Read the complete OOH Guide 2026 MENA and map below or with the link here.
Strategy, CX and Culture
This month’s main magazine cover story sets the tone for a powerful issue. Strategy leaders debate the true purpose of strategists – not merely the people behind endless decks and presentations, but the conductors who keep the agency in sync. The feature challenges how the industry has long misunderstood this essential role. (Hint: take a close look at the cover of the magazine – the clues are there.)
Expanding on the themes of Strategy, CX and Culture, voices from 5th Element MEA, Seedtag, Merkle MENA, Havas CX Middle East, Socialeyez, MCH Global, Spiro, Team Red Dot, Kijamii, Bloomberg Media, Accor and Flowwow share their perspectives through a series of op-eds.
The many faces of CX
From feedback loops to loyalty programmes, this month’s Industry Forum examines whether feedback truly drives better CX – and how it can help enhance both acquisition and retention.
In a special feature, CX leaders argue for the importance of emotional loyalty, making the case for brands in the Middle East to move beyond transactional approaches and build deeper emotional bonds with consumers.
Another feature shifts the focus to social platforms, where regional platform heads discuss integration, meaningful measurement and bridging the gap between advanced tools and on-ground implementation.
Inside the marketer’s mind
The issue also offers insight into the thinking of regional marketers. Hamada Higgy from Barn’s explores how esports and interactive engagement are reshaping marketing in Saudi Arabia. Meanwhile, Amit Chopra from Al Rostamani Group reflects on why long-term brand building remains the foundation of meaningful and sustainable marketing.
DEI in focus
A special DEI roundtable, hosted in partnership with Dubai Lynx, brought together industry leaders to discuss both the profitability and the cost of diversity, equity and inclusion. The discussion called for greater collective responsibility in building inclusive cultures, addressing unconscious bias and enabling conscious inclusion.
Participants included UN Women’s Ines Cases, Unilever’s Priya Sarma, TBWA\RAAD’s Catherine Bannister, PepsiCo – MENAPAK & South Africa’s Nesrine Chami, Andrej Arsenijevic (Commonwealth//McCann, MCN Sustainability Ambassador), Etihad’s Mazouz Melkheir, Tatiana Campos Rocha (formerly Louis Vuitton), VML UAE’s Mona Hassanie, MullenLowe MENA’s Prerna Mehra and Kyra Mathews.
From the Kingdom
On the Saudi front, Melanie De Souza from the Royal Commission of AlUla discusses how the Kingdom’s media and marketing landscape continues to evolve – outlining current challenges and the priorities driving change.
Meanwhile, Vice and Virtue’s Tarek Khalil revisits the word most often associated with Saudi Arabia today: culture. He argues that the brands poised to succeed in the next five years will be those that don’t simply mirror culture – but actively help shape it.
Read the complete issue below or the link here.
