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Featured

To unpack what the future holds in PR and communications, Sarah Waddington speaks on the evolving priorities for the MENA region.

PRCA’s Sarah Waddington says, “PR must sit at the heart of business”

IMI hosted its first trade event last week in Dubai, bringing together more than 120 industry leaders from the media and advertising sectors.

IMI brings the industry together at its first media showcase event

Halloween

IKEA’s ‘Halloween Essentials’ transforms soft furnishings into shields

From left, Sayed Finianos, Founder and CEO of Scene; and Nada Makhzoum, CEO of Rotana Channels, one of Rotana Media’s entities.

Rotana Media and Scene partner to produce youth-focused Arabic content

Ziwo

Ziwo, Realize case study: Driving high-quality B2B leads beyond walled gardens

Empyre Communications

DXB LIVE picks Empyre Communications as PR partner for World of Coffee Dubai 2026

Hyundai

Hyundai leans into humour to highlight Total Cost of Ownership

billboard

GymNation unveils a billboard that needs a spotter to promote Strongman class

Spiro’s Ocampo, calls for a holistic lens to measure experiential ROI as well as a need for a framework that reflects full depth of impact.

Beyond headcount

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THE WORK

Al Ain Farms

Al Ain Farms collaborates with Mariaam Al Obeidli for UAE National Day campaign

Heinz Ketchup

Advertising Creative Featured Marketing PR The WorkDec 4, 2025

Shantelle Nagarajan

Heinz Ketchup Zero sees market share rise with talking fridge activation

Emirates Development Bank Livingroom documentary

Advertising Creative Featured Marketing The WorkDec 4, 2025

Shantelle Nagarajan

‘Every dirham tells a story’ in Emirates Development Bank’s docu-film

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Advertising Creative Digital Featured Marketing Media The WorkDec 3, 2025

FCB, Intuit Quickbooks campaign celebrates power of humans and AI

Doux Chicken Hashtag Contatious

Advertising Creative Digital Featured Marketing Media The WorkNov 28, 2025

Saudi Arabia’s Doux, Contatious launch AI-powered campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Realize sees strong adoption from brands, delivering up to 30% stronger performance

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