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posted on Oct. 30, 2025 at 10:08 amOct 30, 2025

Rotana Media and Scene partner to produce youth-focused Arabic content

posted on Oct. 30, 2025 at 10:08 amOct 30, 2025

The Rotana Media - Scene partnership includes the co-production of a collection of micro dramas and short-form series introduced for the first time in the Arab world.

From left, Sayed Finianos, Founder and CEO of Scene; and Nada Makhzoum, CEO of Rotana Channels, one of Rotana Media’s entities.

From left, Sayed Finianos, Founder and CEO of Scene; and Nada Makhzoum, CEO of Rotana Channels, one of Rotana Media’s entities.

Rotana Media and Scene have signed a Memorandum of Understanding (MoU) for a strategic partnership aimed at producing and showcasing modern, youth-oriented content tailored for Arab and Gulf audiences.

The partnership includes the co-production of a collection of micro dramas and short-form series introduced for the first time in the Arab world.

It also includes the adaptation of select Rotana series into vertical (mobile-friendly) formats, aligning with the new digital viewing habits of today’s audiences.

This collaboration aims to mark a new era in Arabic drama production, enhancing its connection with younger generations while opening innovative opportunities for regional creative

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Tags:Arab arabic content drama Gulf Memorandum of Understanding mobile content modern MOU Nada Makhzoum regional creative Rotana Media Sayed Finianos scene talent vertical content Youth

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.