Empyre Communications, a Dubai-based PR and communications agency, has been appointed as the official PR agency for World of Coffee Dubai 2026, the Middle East’s leading coffee industry event organised by DXB LIVE in collaboration with the Specialty Coffee Association (SCA).
Empyre Communications will lead the event’s full PR strategy and media outreach, spotlighting Dubai’s growing role as a global hub for coffee trade and culture.
The appointment marks the agency’s first partnership with DXB LIVE, the event management and experiential agency of Dubai World Trade Centre (DWTC).
The partnership also underscores the agency commitment to supporting large-scale regional trade and experiential events in the region.
Commenting on the partnership, Stephanie Farah, Managing Director & Founder of Empyre Communications, said: “We’re incredibly proud to be joining forces with DXB LIVE for the upcoming edition of World of Coffee Dubai. This partnership represents an exciting step for Empyre Communications as we bring our storytelling expertise to one of the region’s most dynamic and internationally-recognised events.
Farah added, “World of Coffee Dubai has become a beacon for creativity, culture, and connection, and we look forward to amplifying that narrative across local and regional media.”
Taking place from 18–20 January 2026 at Za’abeel Halls 1, 4, 5 and 6 of the Dubai World Trade Centre, the fifth edition of World of Coffee Dubai will bring together producers, roasters, traders and coffee experts from around the world, uniting the global coffee industry in a celebration of innovation, sustainability and craftsmanship.
The event will host a line-up of exhibitions, workshops, and national championships, including the UAE National Barista Championship, Cup Tasters Championship, and Roasting Championship, uniting professionals, brands, and enthusiasts in a three-day celebration of coffee culture and innovation.
The 2026 edition is set to be the most expansive to date, featuring exhibitors from more than 77 per cent international markets and drawing global attention to the UAE’s thriving coffee sector.
