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posted on Oct. 29, 2025 at 3:21 pmOct 29, 2025

Hyundai leans into humour to highlight Total Cost of Ownership

posted on Oct. 29, 2025 at 3:21 pmOct 29, 2025

The Hyundai Motor Company (HMC) Middle East & Africa campaign was brought to life by Innocean Worldwide Middle East & Africa as the lead creative agency, and production house Black Rhino.

Hyundai

Hyundai has launched a fully integrated campaign in partnership with production house to raise awareness about its Total Cost of Ownership (TCO) advantages compared with competitors.

The idea was developed by Innocean Worldwide Middle East & Africa as the lead creative agency, with involvement from regional headquarters (RHQ) of Hyundai Motor Company (HMC) Middle East & Africa, which collaborated with the production house Black Rhino.

The campaign positions Hyundai as a leading mid-market brand by communicating the long-term value and benefits of ownership.

It was rolled out across seven comedic digital films, key visuals (KVs), social media content, PR, as well as paid digital media amplific

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Tags:Black Rhino creative digital films humour hyundai Hyundai Motor Company Innocean Innocean Worldwide Middle East and Africa Instagram key visuals paid digital PR Production social media conten total cost of ownership YouTube

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.