Ziwo and Realize by Project Agora's case study.In today’s competitive digital landscape, reaching senior business decision-makers across channels that go beyond search and social is a growing challenge. Ziwo, a leading cloud-based contact center solution in the MENA region, decided to take that challenge head-on.
Their goal? To scale their lead generation strategy, tap into new audiences, and increase conversions – all while maintaining cost-efficiency.
That’s where Realize, the results-focused platform brought to the region by Project Agora came into play.
The challenge: Breaking past the limits of search and social
Ziwo was already seeing results through traditional B2B channels like Google and LinkedIn. However, these platforms were beginning to plateau, both in terms of audience reach and lead quality.
Ziwo’s marketing team knew it was time to look beyond the walled gardens to connect with their high-value target audience – senior managers and entrepreneurs in the UAE, Saudi Arabia, and Morocco – in new, scalable ways.
The solution: Realize Native Ads + Premium Open Web inventory
To elevate its B2B lead generation, Ziwo turned to Project Agora and Realize. Together, they launched Realize Native Image Ads – designed specifically for performance – across premium publisher sites and exclusive inventory, including Yahoo.
Realize enables advertisers to tap into 600 million daily active users and target them with first- and third-party audience segments. For Ziwo, this meant highly relevant reach, beyond the usual suspects of search and social.
The campaign’s creatives were developed to capture attention and lead users directly to Ziwo’s product page, where potential customers could request demos and learn more.
The results: More leads, lower CPA – and massive reach
With Realize’s performance-driven capabilities and Project Agora’s expert support, Ziwo was able to:
- Reach 33.5 million people across the UAE, Saudi Arabia and Morocco
- Generate 40 per cent more leads than other platforms
- Achieve a 30 per cent lower cost per acquisition (CPA)
These results were no coincidence. Throughout the campaign, Project Agora’s team provided frequent performance reports and optimisations to ensure consistent success. The collaboration resulted in a campaign that has remained live and always-on for over ten months – with even more regional expansions now underway.
“With Realize, we were able to access premium open web inventory that we’d never tapped into before. This opened up new avenues to scale outside the walled gardens and convert our target audience. Our Project Agora account management team also provided more personalized and frequent support,” said Axel Freret, Senior Marketing Manager, Ziwo.
What’s next?
After the success of their initial campaigns, Ziwo is now planning to expand into new markets, including Egypt, with Realize. For B2B marketers looking to scale beyond the familiar, Ziwo’s story is a powerful example of what’s possible when you combine innovative performance solutions with expert local support.
