IMI hosted its first trade event last week in Dubai, bringing together more than 120 industry professionals and leaders from across the media and advertising sectors.
Led by Chief Revenue Officer Sharif Badreddine, the event marked an important milestone in IMI’s commercial journey, designed to strengthen relationships with clients and partners who play a central role in driving the company’s growth. The evening showcased IMI’s diverse portfolio of leading media assets, including Sky News Arabia, The National, CNN Business Arabic, and Al-Ain News, each demonstrating their growing influence and innovation in the regional and international media landscape.
Attendees were introduced to several of IMI’s latest initiatives that are redefining the group’s offerings across platforms. Highlights included the launch of SNAX, a new digital-first content brand from Sky News Arabia; the transformation of Luxury Magazine into TN, a bold new lifestyle and culture publication under The National; the remarkable success of CNN Business Arabic as a trusted destination for business news across the Arab world; and the refreshed content approach of Al-Ain News, which has been strategically repositioned to engage the next generation of audiences.
The event also celebrated the launch of IMI’s BrandCraft Solutions, which was created to empower brands with cutting-edge creative and content capabilities. Combining data, storytelling, and innovation, BrandCraft Solutions represents one of the most advanced offerings in the region’s media landscape, providing tailor-made solutions for brands looking to deepen their audience engagement.
The evening underlined IMI’s growing commercial footprint and its commitment to fostering collaboration and innovation across the media industry. By bringing together clients, partners, and peers, IMI reinforced its position as a trusted, forward-looking media group shaping the future of storytelling and brand communication in the region.
