IKEA has launched an integrated campaign to prove that it’s there for its customers for every jumpscare this Halloween.
‘Halloween Essentials’, created in collaboration with boutique creative agency INGO, puts some of the iconic brand’s products – the SMÅNUNNEÖRT duvet cover, the KLOTSTARR cushion and MYRULL throw – front and centre across every execution.
The work puts a comical spotlight on the universal experience of being at home and reaching for these soft furnishings when spooky Halloween movie marathons get tense.
“For so many of us, Halloween has become a night in, watching scary films with loved ones,” said Carla Klumpenaar, GM Marketing, Communication & Interior Des
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