Cannes Lions has announced all the winners of the 2021 awards, whiçh were again presented virtually as Cannes Lions Live. The winners of the Special Awards for 2020/2021 and the Grand Prix for Good were among the last to be announced. The event took place last week from the 21st to the 25th of June.
The MENA region has collected Gold, Silver and Bronze across different categories. The United Arab Emirates, Saudi Arabia, Lebanon and Egypt collected awards in different categories. MEMAC Ogilvy, Dubai won gold with Buy With Your Time for Ikea in Direct. Leo Burnett, Beirut won gold Baklava Got Legs for #Safetyforsafekeeper in Entertainment and IMPACT BBDO, Dubai won gold with The New National Anthem Edition for An Nahar Newspaper in Brand Experience and Activation.
A total of 478 jurors from across 55 countries were involved in judging the Lions and setting the new benchmark in creative excellence. They have awarded a total of 982 Lions across 53 countries.
Special Awards were also announced with WPP winning Holding Company of the Year and FCB taking Network of the Year.
Addressing the Cannes Lions Live audience during the Awards Show, Simon Cook, Managing Director, LIONS, said, “Over the past five days we’ve seen the return of the global creative benchmark, and the winning work that sets the bar for the entire industry. We’ve seen inspirational talks, taken part in learning programmes, celebrated creative excellence through our Award Shows and Debriefs – and come together as a community, united in the belief that creativity has the power to build business, shape society, and change the world for the better.”
The winners from the MENA region include:
Direct Lions:
MEMAC Ogilvy, Dubai, UAE – Buy With Your Time for Ikea- Gold / Bronze
Entertainment Lions:
Leo Burnett, Beirut, Lebanon – #Safetyforsafekeeper “Baklava Got Legs” – Gold
Wunderman Thompson, Riyadh / J. Walter Thompson, Riyadh, Saudi Arabia – The Man Who Couldn’t Handle His Handle – Silver
Industry Craft Lion:
TBWA\RAAD, Dubai, UAE – Peacecamo – Silver
Creative Strategy Lions:
FP7 Mccann, Dubai, UAE – A Dad’s Job for Home Centre – Bronze
Influencer Lions:
Wunderman Thompson, Riyadh, Saudi Arabia – Burjer Kinj Or Burgher Kingh? for Burger King – Silver
Publishing Lions:
Impact BBDO, Dubai, UAE -The New National Anthem Edition for An Nahar Newspaper – Silver / Bronze
Media Lions:
Fp7 Mccann, Cairo, Egypt -Rooftop Farms for Knorr – Silver
TBWA\RAAD, Dubai, UAE – SHIFT+K+F+C for KFC Arabia – Bronze
FP7 Mccann, Dubai, UAE – A Dad’s for Home Centre Job – Bronze
Design Lions:
IMPACT BBDO, Dubai, UAE – Close The Gap – Bronze
VMLY&R, Dubai, UAE – The Last Possessions – Bronze
Wellness Lions:
FP7 Mccann, Dubai / Mccann HEALTH, Dubai / FP7 Mccann, Beirut, UAE/Lebanon – Blood Unity – Silver
Outdoor Lions:
Mullenlowe Mena, Dubai, UAE – Double Moon for the UAE Government Media Office- Silver
TBWA\RAAD, Dubai, UAE – King of the Internet for Connect – Bronze
Brand Experience and Activation:
IMPACT BBDO, Dubai, UAE – The New National Anthem Edition for An Nahar Newspaper – Gold / Silver
FP7 McCANN, Dubai, UAE – ASTRONOMICAL SALES MASTERCARD – Bronze
FP7 McCANN, Dubai / McCANN HEALTH, Dubai / FP7 McCANN, Beirut BLOOD UNITY DONNER SANG COMPTER, UAE /Lebanon – Bronze
Creative e-commerce:
TBWA\RAAD, Dubai, UAE – SHIFT+K+F+C KFC Arabia – Hearts & Science Dubai – Bronze
Creative Effectiveness:
FP7 McCANN Dubai, UAE – Parenthood”: Rephrased for Babyshop – Bronze
Mobile:
MEMAC Ogilvy, Dubai, UAE – Buy With Your Time for Ikea- Bronze
Social & Influencer:
Wunderman Thompson, Riyadh, Saudi Arabia – Burjer Kinj Or Burgher Kingh? for Burger King – Silver
Sustainable Development Goals:
Impact BBDO, Dubai, UAE -The New National Anthem Edition for An Nahar Newspaper – Silver
